Talks · AI & creativity
From Dry-Transfer Lettering to AI

BOOK AN INSPIRING TALK WITH ME
Not a talk about how AI works — but about what happens when you start using it.
I’ve worked in graphic design since the late 1980s and experienced many changes in technology — from artwork prepared by hand and dry-transfer lettering to Photoshop and today’s AI tools.
In 2023, I started experimenting with ChatGPT and Midjourney. First with text and images, then with music, film, websites and code. Suddenly, I could try out ideas myself that would previously have required different skills, bigger budgets or more people.
In From Dry-Transfer Lettering to AI I show what actually happened when I started using these new tools: what they made possible, what worked, what went horribly wrong — and how much I still rely on everything I learned long before AI came along.
Expect images, music and examples from my own projects. The talk is personal, entertaining and inspiring, and requires no technical knowledge.
What you’ll hear and see
- The move from artwork prepared by hand to today’s AI tools.
- My first attempts with ChatGPT and Midjourney — including things that went completely wrong.
- How text, images, music and film started coming together in the same projects.
- How a book can be accompanied by images and music, how an idea can become a film, and how a website can be built from scratch without knowing how to code.
- What you can do yourself today that previously would have required different skills, a bigger budget or an entire team.
- Why being able to do more yourself doesn’t mean you have to do everything yourself.


For curious people and new ideas
The talk is suitable for businesses, libraries, cultural organisations, associations and schools interested in exploring AI and creative work.
I’m based in Byske and mainly give talks in Skellefteå and the surrounding area, but also take bookings in Piteå, Luleå and Umeå. Return travel by car from Byske is charged separately at the rate below.
Format · Delivered in Swedish
A talk with room for conversation
Approximately 60 minutes
Talk
The main format: my creative journey, with images, music and examples from my own projects.
Approximately 90 minutes
Talk, discussion and questions
The same talk, with more time for questions from the audience and an open discussion.
Prices
Talk — approximately 60 minutes
SEK 5,000 including VAT (SEK 4,000 excluding VAT)
Talk and discussion — 90 minutes in total
SEK 6,250 including VAT (SEK 5,000 excluding VAT)
A planning conversation and standard preparation are included. The organiser provides a screen or projector and sound equipment. Specially tailored content is quoted separately.
Talk + DJ on the same evening
SEK 7,500 including VAT (SEK 6,000 excluding VAT)
A talk of approximately 60 minutes and up to three hours of DJ music, on the same day and at the same venue. A break of up to one hour between the two is included. Longer waiting time is priced in advance.
The DJ set uses the organiser’s suitable PA system. For smaller events, my own speaker may be included by agreement.
Return travel by car from Byske: SEK 50 per 10 km including VAT (SEK 40 excluding VAT), based on the actual distance driven. Any parking, accommodation and additional equipment are agreed in advance. You’ll receive a total price before booking.
Prices include 25% VAT. Have a different arrangement in mind? Get in touch for a quote.
Booking
Shall we spark some curiosity?
Would you like to host a talk about AI and creativity? Tell me about your audience, preferred date and venue, and we’ll discuss an arrangement that suits you.